The BMW i world premiere in New York, London and Beijing: How BMW gives the impression that it no longer builds combustion engines.

i3 premiere: Norbert Reithofer in New York

i3 premiere: Norbert Reithofer in New York

BMW Group boss Norbert Reithofer certainly does not consider exaggerations to be the basis of communicative work. When introducing the “electrically born” i3, however, he avoided any kind of reserved modesty. Ultimately, the aim was to call out nothing less than “a revolution” that would change our society: the electric car, initially in the form of the futuristic, cute BMW i3.


Diesel technology: to admire the progress, a quick look back is sufficient

This is what it looked like in the engine compartment of the BMW 524 td

Chaotic: This is what it looks like in the engine compartment of the BMW 524 td from 1983

"For God's sake," a gas station attendant shouted at me in 1983, "You fill up with DIESEL!" His emergency call was not meant badly, but rather the discreet reference to a car-driving idiot who in his five-man BMW didn't know that BMW ultimately only built gasoline engines . I was able to reassure the man by looking at the operating manual, but I still felt that I was stunned. He just couldn't believe that there should now be a BMW with a diesel. I thought I saw him shake his head in the rearview mirror. I was on a test drive with the newly introduced BMW 524td.


The inquisition of Deutsche Umwelthilfe for the management vehicle fleet is a laughing stock - but is always gladly taken up by the media

Deutsche Umwelthilfe once again acts as the supreme authority in environmental protection and condemns German companies to a “red card” because they refused to provide detailed information about the CO2 emissions of executive and company vehicles. 141 out of 166 companies surveyed did not respond at all, climate watchman Jürgen Resch is outraged. The environmental aid criticizes like a prayer wheel: "Executive floors often insist on prestige bodies". Resch should take a look at the fleet of the EU Commission (see my older post on May 5th, 2013). But the same applies there: driving large limousines is not (yet) a criminal offense.


Greenpeace thanks Mercedes-Benz for the clear edge in the refrigerant, but criticizes the high consumption of the vehicles

This is more than a surprise: while the Greens in the Bundestag welcome the decision of the French Minister of Industry to refuse to allow various models from Mercedes-Benz to be allowed on the market due to the filling with the old refrigerant Greenpeace the decision of the Daimler subsidiary. Mercedes-Benz has found an “extreme fire risk” with the new refrigerant R1234yf during crash tests. In simulated accidents, a pipe leaked and the refrigerant spectacularly set the vehicle on fire. The EU Commission does not want to accept this and urges the decision to only use the new refrigerant in the future. 82 vehicles are said to have already burned during tests, which is why Daimler decided that safety had to be taken.


The EU Commission makes tough industrial policy against German premium manufacturers - with the help of German politicians!

In a recent American newspaper, I read a remarkable sentence about Brussels' riot of regulation, which read as follows: Did Europe defeat communism to promote socialism? You have to know that both are actually the same devil's stuff for the Americans. We may smile about it, but the citizens of Europe are actually on the way to a society of the oppressed and patronized, who are not even allowed to decide on the lightbulbs in their homes and who have to hand over more and more sovereignty to rather opaque institutions. And if it goes on like this, it leads to a kind of real satire, in which the American eavesdroppers tell the European security authorities who is still hoarding old light bulbs or menthol cigarettes in the basement.


Electric car: BMW is marching impressively consistently towards the future despite the risks

BMW i3: Electric into the future

BMW i3: Electric into the future

This is leadership! Not to be heard by those who are concerned, but unwaveringly heading towards a goal that is only vaguely visible in the fog of an uncertain future. What BMW boss Norbert Reithofer Not only announcing, but implementing against many resistances, advice and market analyzes, leaves you breathless and speechless. Half-heartedness is not his thing. No matter how the iBMW story ends in the medium term: This courage can be admired! And deserves success.



Mercedes marketing communicator Anders-Sundt Jensen spurns new job offer and has left the company

Angry farewell: Anders-Sundt Jensen

Annoyed farewell: Mercedes Marketing Director Anders-Sundt Jensen

"Anders-Sundt Jensen (51) will be the new Head of Global Sales Development (GSD) at Daimler AG with effect from July 1, 2013." That was how it read in the official press release a few days ago. Now Jensen has thwarted this personnel - and quit. So he won't even start the job he is offered, but has already left the company. As it says from his environment: in strife. However, no press release is expected for this process. Only sales chief Joachim Schmidt announced Jensen's departure in an email to executives.


Why was Wolfgang Dürheimer replaced at Audi as head of development? Will he go back to BMW?

Wolfgang Dürheimer

Wolfgang Dürheimer

No, it was not alleged omissions by the development department, a lack of speed or even sleepy innovations that cost Wolfgang Dürheimer the job. Just ten months in office, even the always impatiently demanding Ferdinand Piëch would have been patient for a few months longer.

As I was assured from a very well-informed source in Dürheimer's environment, his “offense” consisted rather of having my own ideas about future Audi development work within the Volkswagen group. Dürheimer only asked for what Ferdinand Piëch had asked when he was head of Audi development: conceptual independence from VW.


BMW is serious about the electric car. Reithofer: "We are revolutionizing automotive engineering" - harsh criticism of the European Parliament

BMW boss Norbert Reithofer

BMW boss Norbert Reithofer

BMW boss Norbert Reithofer is absolutely electrified. He is serious when he predicts the future of electric driving. In his remarkable speech to the shareholders, he made this clear again. “Courage and pioneering spirit have brought mankind forward. They have changed history, initiated developments and

enriched our lives. In the end, what we call progress arises. It is the source of growth, employment and prosperity. ”These are sentences for eternity. And it goes on like this and I find myself getting goose bumps. Nobody else puts it that philosophically. And the best thing is: Reithofer is right.


An interesting contribution to the subject of blackout periods….

It should not become the rule that texts published here are reprinted. But what my colleague Stefan Anker said about the world http://bigblog.welt.de/ on blackout periods in general and on which the S-Class writes is not only interesting, but also somehow honorable. Anker addresses the problems, but continues to stick to agreements. Exemplary! Even if the general public is not interested, it is transparent to show which appointment problems a car editor is caught in. Also for the press departments of the car manufacturers. And also for the editors-in-chief, who tend to ask unsuspectingly, "Why don't we have the subject before the competition?"



Surprising change of staff at Mercedes: The new head of marketing has often harshly criticized brand management

Head of Mercedes Marketing Dr. Jens Thieme

New Head of Mercedes Marketing Dr. Jens Thiemer

He has been a marketing expert for a long time, knows a lot about brand management, has a lot of experience with the Mercedes-Benz brand and knows Daimler very well, where he has already worked for nine years: Jens Thiemer is (still) a partner at the communications consultancy CNC - Communications & Network Consulting AG and leads the international rebranding and marketing practice there. Before joining CNC, Thiemer worked in various management positions at Daimler AG for nine years, including as head of the global marketing communication strategy and brand communication retail.


Environmental aid wants to make "real" consumption the basis of the EU limit values

Sources: Autobild, Markt and Mittelstand

CO2 fleet average today (Sources: Autobild, Markt and Mittelstand)

If legal regulations become what environmental aid is currently discussing internally and will soon officially demand, the fuel consumption regulations discussed by the EU from 2025 onwards of an average fleet consumption of less than three liters per 100 km are still harmless. Although this value as a fleet average (average !!!) is already beyond reasonable feasibility, a tightening by another 25 percent would be - that is the real consumption according to the Automobile Club of Europe (ACE) above the factory information - practically the end for automobile mobility, as we know it today. The discount for heavier vehicles, which was introduced at the urging of the German premium manufacturers and the federal government, does not change this.


Wissmann letter to Chancellor Merkel is not "nonsense" but a necessary alarm signal

VDA President Matthias Wissmann

VDA President Matthias Wissmann

Spiegel online calls the letter from VDA President Matthias Wissmann to Chancellor Merkel on CO2 limit values ​​of the EU with disqualifying arrogance "nonsense".

The commentator is wrong several times: 1. Calling the letter “begging letter” does not do justice to the topic at all. Wissmann does not “beg” for help, but draws attention to glaring dangers that endanger Germany's automakers in their global importance and success. It is not a phrase that many jobs, prosperity and stability depend on it.


Daimler works council Klemm: "Earning an hour of € 8,19 in our factories is unbearable either way"

Works council chief Erich Kleimm

Works council chief Erich Klemm is angry.

The Daimler works council chairman is angry three times: on the report "Hunger wages on the assembly line", on the discussion at "Hart, but fair" and on the Daimler management. In a letter to the workforce, Erich Klemm wrote: "Many employees are outraged that something like this is possible in our factory, but also that in the reportage and in the following hard but fair program, Daimler alone is pillorying From the point of view of the general works council, the latter is particularly unfair, "because together with the workforce we have fought for the toughest regulations in the industry for regulating temporary agency work in production".