Staples Center

BMW i3 on and in front of the Los Angeles auto show: Test drive marketing in front of the Staples Center delights Americans

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BMW invited Americans to take an i3 test drive in front of the Staples Center in Los Angeles Photos: Kai Groschupf

“Driving electric is fantastic,” says John Waleski, restaurant operator San Francisco, after a test drive with the BMW i3. Like him, other interested parties who came in front of the Staples Center In Los Angeles took the opportunity to drive the i3 through LA Downtown. BMW had given a few hundred people the opportunity to feel the electrified pulse of the i3 during the auto show.