Peter Schreyer

The Hyundai i30 comes to Paris with a razor-sharp design leap

At first glance, it could also be an Audi. Only the dominant Hyundai logo in the "single-frame grill" makes it clear that a Korean is showing his face. Have the designers copied from Audi? Yes and no, one can say frankly about the new i30, which was developed in Europe, by the way.

The creator of the single frame grill at Audi is the designer responsible for the i30. The similarity to Audi fronts is therefore no coincidence. “The new Hyundai i30 is a vehicle for everyone. For the design of the new generation of our compact, we not only looked at one customer, but also focused on many different needs, ”explains Peter Schreyer, President and Chief Design Officer Hyundai Motor Group. "Our design language has evolved significantly with this model and helps our most popular model with the redesigned cascade grille for an adult appearance." Hear it personally here: https://youtu.be/WLHhrigZyxA


Can a designer copy himself? Peter Schreyer invented the typical Audi face - and also that of the Hyundai Genesis

Hyundai Genesis: The similarity to Audi is no accident

Hyundai Genesis: The similarity to Audi is no accident

This similarity is no accident. Since design legend Peter Schreyer left Volkswagen in the direction of the Kia in 2006, his handwriting has been clearly visible on the Asian models from Kia and Hyundai. Wolfsburg and Ingolstadt are not happy with this development. Sometimes you hear the accusation that the Asians are copying. Of course that is not correct.

The Audi face also comes from Peter Schreyer

The Audi face also comes from Peter Schreyer