Norbert Reithofer

The BMW i world premiere in New York, London and Beijing: How BMW gives the impression that it no longer builds combustion engines.

i3 premiere: Norbert Reithofer in New York

i3 premiere: Norbert Reithofer in New York

 

BMW Group boss Norbert Reithofer certainly does not consider exaggerations to be the basis of communicative work. When introducing the “electrically born” i3, however, he avoided any kind of reserved modesty. Ultimately, the aim was to call out nothing less than “a revolution” that would change our society: the electric car, initially in the form of the futuristic, cute BMW i3.


The inquisition of Deutsche Umwelthilfe for the management vehicle fleet is a laughing stock - but is always gladly taken up by the media

Deutsche Umwelthilfe once again acts as the supreme authority in environmental protection and condemns German companies to a “red card” because they refused to provide detailed information about the CO2 emissions of executive and company vehicles. 141 out of 166 companies surveyed did not respond at all, climate watchman Jürgen Resch is outraged. The environmental aid criticizes like a prayer wheel: "Executive floors often insist on prestige bodies". Resch should take a look at the fleet of the EU Commission (see my older post on May 5th, 2013). But the same applies there: driving large limousines is not (yet) a criminal offense.