What should Spiegel readers think of this? Once the mirror ennobles the BMW i3 as its "Car of the Year" (probably because the consistent step towards electromobility has impressed), then the car editor Christian Wüst writes against the current and comes out as an angry opponent not only of the electric car, but of the car in general . Here is the full comment to be melted in your mouth:
Matthias Wissmann, President of the Association of the Automotive Industry (VDA), is more than optimistic. And not only in terms of new visitor records, but above all in relation to the new models presented: “Visitors can expect 159 world premieres, 70 of them from manufacturers and 65 world premieres from suppliers. The IAA remains the world's most important automobile trade fair and an anchor of stability despite the difficult car economy in Western Europe. ”The proportion of foreign exhibitors is 42 percent, of which 42 percent also come from Asia. Interesting the interest of Chinese exhibitors: their number has increased tenfold compared to 2011 to 129! Most of them are suppliers. At the kick-off press conference, Wissmann praised the German automotive industry. "The progress that the German automotive industry has made in reducing classic pollutants, in CO2 and fuel consumption are impressive:
Two beats in a row: First, Mercedes sales chief Joachim Schmidt announces his early withdrawal (his contract was extended until September 2015 last year), rather surprisingly, to retire at 34 after 65 years at Daimler, then the Daimler announced Executive Board in a letter to the executives that a structural reform is necessary, which should put the customer interest in the center. "Customer orientation" is the new catchphrase, although one can ask whether customers have only played a minor role so far. In fact, the main purpose of the restructuring is to address the different customer interests of car and commercial vehicle customers worldwide in a more targeted manner. Here is the letter from the Group Executive Board to the executives:
Dr. Remo Klinger, lawyer and legal fighter for canned goods rights, long ago felt obliged to send me the basic rights catalog of the Basic Law. It annoyed him that I do not agree with his view that there is no fundamental right to mobility. With his strange view, he feels confirmed by the fundamental rights catalog of the Basic Law. “If you have the floor in it Mobility please let me know. If you fail, I am grateful to have contributed to your constitutional education. ”
As soon as SZ-Magazin was on the market with a report about Daimler CEO Dieter Zetsche, Der Spiegel appeared with its cover story "Die Attacke.", To which VW boss Martin Winterkorn was also accompanied by two journalists for a few months. That was of course a coincidence. And the stories differ both in their intention (to describe the VW group and its strategy as a whole) and in terms of quality. What the two journalists Dietmar Hawranek and Dirk Kurbjuweit observed and ultimately wrote in a few months has a lot more substance than the Zetsche portrait. Only: Not because it comes from better journalists, but because the people involved, especially VW CEO Martin Winterkorn, have allowed more proximity.
A year ago, Chancellor Angela Merkel commented on the subject and, contrary to previous incantations, admitted that the car toll is put on the government's agenda because the CSU wants it to.
In Bild am Sonntag she then tried to pretend that she was still against it. This is called playing over gang. CSU boss Seehofer knows why he can keep the topic warm. Probably even with the blessing of the Chancellor, who formulates it cleverly. It is not against it, but suddenly sees the toll as “skeptical” at best. Nightingale, I hear you traps. The rhetorical swing makes a big difference. And it is clear that the Chancellor has already vacated her position of consistent rejection.
The story is still going on around us that diesel can only be found at dirty gas stations in the USA, where truckers also fill their tanks. That is a long time ago and may still be the case in a few small towns in the Midwest. In the "emission-strict" state of California, most petrol pumps do not differ from German ones. Diesel and the various types of petrol usually share a pillar, just like ours.
BMW Group boss Norbert Reithofer certainly does not consider exaggerations to be the basis of communicative work. When introducing the “electrically born” i3, however, he avoided any kind of reserved modesty. Ultimately, the aim was to call out nothing less than “a revolution” that would change our society: the electric car, initially in the form of the futuristic, cute BMW i3.
"For God's sake," a gas station attendant shouted at me in 1983, "You fill up with DIESEL!" His emergency call was not meant badly, but rather the discreet reference to a car-driving idiot who in his five-man BMW didn't know that BMW ultimately only built gasoline engines . I was able to reassure the man by looking at the operating manual, but I still felt that I was stunned. He just couldn't believe that there should now be a BMW with a diesel. I thought I saw him shake his head in the rearview mirror. I was on a test drive with the newly introduced BMW 524td.
Deutsche Umwelthilfe once again acts as the supreme authority in environmental protection and condemns German companies to a “red card” because they refused to provide detailed information about the CO2 emissions of executive and company vehicles. 141 out of 166 companies surveyed did not respond at all, climate watchman Jürgen Resch is outraged. The environmental aid criticizes like a prayer wheel: "Executive floors often insist on prestige bodies". Resch should take a look at the fleet of the EU Commission (see my older post on May 5th, 2013). But the same applies there: driving large limousines is not (yet) a criminal offense.
This is more than a surprise: while the Greens in the Bundestag welcome the decision of the French Minister of Industry to refuse to allow various models from Mercedes-Benz to be allowed on the market due to the filling with the old refrigerant Greenpeace the decision of the Daimler subsidiary. Mercedes-Benz has found an “extreme fire risk” with the new refrigerant R1234yf during crash tests. In simulated accidents, a pipe leaked and the refrigerant spectacularly set the vehicle on fire. The EU Commission does not want to accept this and urges the decision to only use the new refrigerant in the future. 82 vehicles are said to have already burned during tests, which is why Daimler decided that safety had to be taken.
In a recent American newspaper, I read a remarkable sentence about Brussels' riot of regulation, which read as follows: Did Europe defeat communism to promote socialism? You have to know that both are actually the same devil's stuff for the Americans. We may smile about it, but the citizens of Europe are actually on the way to a society of the oppressed and patronized, who are not even allowed to decide on the lightbulbs in their homes and who have to hand over more and more sovereignty to rather opaque institutions. And if it goes on like this, it leads to a kind of real satire, in which the American eavesdroppers tell the European security authorities who is still hoarding old light bulbs or menthol cigarettes in the basement.
This is leadership! Not to be heard by those who are concerned, but unwaveringly heading towards a goal that is only vaguely visible in the fog of an uncertain future. What BMW boss Norbert Reithofer Not only announcing, but implementing against many resistances, advice and market analyzes, leaves you breathless and speechless. Half-heartedness is not his thing. No matter how the iBMW story ends in the medium term: This courage can be admired! And deserves success.
"Cowardice to the future" attests the Süddeutsche Zeitung German companies. "They hesitate, wait, struggle with the new, are afraid." The business of tomorrow is obviously too expensive for you. "They overlook opportunities because of their success - a fatal trend."
"Anders-Sundt Jensen (51) will be the new Head of Global Sales Development (GSD) at Daimler AG with effect from July 1, 2013." That was how it read in the official press release a few days ago. Now Jensen has thwarted this personnel - and quit. So he won't even start the job he is offered, but has already left the company. As it says from his environment: in strife. However, no press release is expected for this process. Only sales chief Joachim Schmidt announced Jensen's departure in an email to executives.