Article by Peter Groschupf

Mercedes marketing communicator Anders-Sundt Jensen spurns new job offer and has left the company

Angry farewell: Anders-Sundt Jensen

Annoyed farewell: Mercedes Marketing Director Anders-Sundt Jensen

"Anders-Sundt Jensen (51) will be the new Head of Global Sales Development (GSD) at Daimler AG with effect from July 1, 2013." That was how it read in the official press release a few days ago. Now Jensen has thwarted this personnel - and quit. So he won't even start the job he is offered, but has already left the company. As it says from his environment: in strife. However, no press release is expected for this process. Only sales chief Joachim Schmidt announced Jensen's departure in an email to executives.


Why was Wolfgang Dürheimer replaced at Audi as head of development? Will he go back to BMW?

Wolfgang Dürheimer

Wolfgang Dürheimer

No, it was not alleged omissions by the development department, a lack of speed or even sleepy innovations that cost Wolfgang Dürheimer the job. Just ten months in office, even the always impatiently demanding Ferdinand Piëch would have been patient for a few months longer.

As I was assured from a very well-informed source in Dürheimer's environment, his “offense” consisted rather of having my own ideas about future Audi development work within the Volkswagen group. Dürheimer only asked for what Ferdinand Piëch had asked when he was head of Audi development: conceptual independence from VW.


BMW is serious about the electric car. Reithofer: "We are revolutionizing automotive engineering" - harsh criticism of the European Parliament

BMW boss Norbert Reithofer

BMW boss Norbert Reithofer

BMW boss Norbert Reithofer is absolutely electrified. He is serious when he predicts the future of electric driving. In his remarkable speech to the shareholders, he made this clear again. “Courage and pioneering spirit have brought mankind forward. They have changed history, initiated developments and

enriched our lives. In the end, what we call progress arises. It is the source of growth, employment and prosperity. ”These are sentences for eternity. And it goes on like this and I find myself getting goose bumps. Nobody else puts it that philosophically. And the best thing is: Reithofer is right.


An interesting contribution to the subject of blackout periods….

It should not become the rule that texts published here are reprinted. But what my colleague Stefan Anker said about the world http://bigblog.welt.de/ on blackout periods in general and on which the S-Class writes is not only interesting, but also somehow honorable. Anker addresses the problems, but continues to stick to agreements. Exemplary! Even if the general public is not interested, it is transparent to show which appointment problems a car editor is caught in. Also for the press departments of the car manufacturers. And also for the editors-in-chief, who tend to ask unsuspectingly, "Why don't we have the subject before the competition?"



Surprising change of staff at Mercedes: The new head of marketing has often harshly criticized brand management

Head of Mercedes Marketing Dr. Jens Thieme

New Head of Mercedes Marketing Dr. Jens Thiemer

He has been a marketing expert for a long time, knows a lot about brand management, has a lot of experience with the Mercedes-Benz brand and knows Daimler very well, where he has already worked for nine years: Jens Thiemer is (still) a partner at the communications consultancy CNC - Communications & Network Consulting AG and leads the international rebranding and marketing practice there. Before joining CNC, Thiemer worked in various management positions at Daimler AG for nine years, including as head of the global marketing communication strategy and brand communication retail.


Environmental aid wants to make "real" consumption the basis of the EU limit values

Sources: Autobild, Markt and Mittelstand

CO2 fleet average today (Sources: Autobild, Markt and Mittelstand)

If legal regulations become what environmental aid is currently discussing internally and will soon officially demand, the fuel consumption regulations discussed by the EU from 2025 onwards of an average fleet consumption of less than three liters per 100 km are still harmless. Although this value as a fleet average (average !!!) is already beyond reasonable feasibility, a tightening by another 25 percent would be - that is the real consumption according to the Automobile Club of Europe (ACE) above the factory information - practically the end for automobile mobility, as we know it today. The discount for heavier vehicles, which was introduced at the urging of the German premium manufacturers and the federal government, does not change this.


Wissmann letter to Chancellor Merkel is not "nonsense" but a necessary alarm signal

VDA President Matthias Wissmann

VDA President Matthias Wissmann

Spiegel online calls the letter from VDA President Matthias Wissmann to Chancellor Merkel on CO2 limit values ​​of the EU with disqualifying arrogance "nonsense".

The commentator is wrong several times: 1. Calling the letter “begging letter” does not do justice to the topic at all. Wissmann does not “beg” for help, but draws attention to glaring dangers that endanger Germany's automakers in their global importance and success. It is not a phrase that many jobs, prosperity and stability depend on it.


Daimler works council Klemm: "Earning an hour of € 8,19 in our factories is unbearable either way"

Works council chief Erich Kleimm

Works council chief Erich Klemm is angry.

The Daimler works council chairman is angry three times: on the report "Hunger wages on the assembly line", on the discussion at "Hart, but fair" and on the Daimler management. In a letter to the workforce, Erich Klemm wrote: "Many employees are outraged that something like this is possible in our factory, but also that in the reportage and in the following hard but fair program, Daimler alone is pillorying From the point of view of the general works council, the latter is particularly unfair, "because together with the workforce we have fought for the toughest regulations in the industry for regulating temporary agency work in production".


Will auto motor and sport no longer be preferred soon?

Whoever is wondering that car engine and sport getting pretty precise at the end of a blackout period for a car presentation with the current performance on the market may seem like good timing. It is true that some press departments are inclined to adjust the blocking periods to the editorial deadline or the first day of publication of the important auto medium. In any case, this ensures that ams never has to appear later than other auto sheets with a new launch. That could change at Mercedes-Benz, because there you are over ams upset. The Mercedes press department says that accommodating blackout periods could soon be a thing of the past.


Daimler reportage on low wages casts large shadows on the S-Class presentation

It is certainly a coincidence that just before the S-Class Big Bang in Hamburg a television report and a talk show asked the question why the taxpayer must support poor earners on the Mercedes assembly line financially via Hartz IV. Even if the conspiracy theorists at Daimler communicate it differently and talk about a campaign against company boss Dieter Zetsche. It is also strange that neither works council chief Klemm wants to have known anything about workers being paid dumping wages through work contracts, nor did the board member for personnel, Wilfried Porth, take offense. In any case, no one has prevented the internally great propagated compliance rules, the Basic Law on Corporate Ethics and generally good behavior from being trampled on when starvation wages are paid on the Mercedes assembly line. “Compliance with all labor law requirements to delimit the activities of third-party companies is a top priority at Daimler. We are committed to the current regulations regarding work contracts and the use of external workers. Violations are not acceptable to us. We would also immediately turn them off, ”said HR Director Wilfried Porth in a press release.


The hypocrisy of the EU Commission has no CO2 limit values ​​for its own company cars

2012280032_0001If you analyze what the commissioners of the EU are doing, you have to feel like a subject in your arms, especially in Germany, to find the more appropriate word, different… to avoid feeling. Hypocrisy knows no borders, as long as the good citizens, like simple-minded lambs, submit to the Brussels guidelines for the alleged “climate rescue”. While ever stricter CO2 limit values ​​are stipulated from Brussels, which can only be met in the long term with mini-mobiles, the High Commissioners are enjoying themselves in German luxury class sedans. Anyone who has ever had a look at the vehicle fleet in front of the European Commission building will have been surprised: the VIP parking lot only has classy limousines, mostly of German make. 29 luxury vehicles with average CO2 emissions of well over 200 grams per kilometer. There is only one exception: an E-Class from Mercedes-Benz as a hybrid version.


Citan crash test disaster: no great moment for Dieter Zetsche

Citan“The Citan is Zetsche's very personal project. That is why he is also responsible for the crash test disaster, ”commented a former Daimler board member about the failure of the Renault van decorated with a Mercedes star in the NCAP crash test. Three stars in a van class in which Ford received five stars for the roughly comparable transit. "This is more than embarrassing. Not just for Mercedes-Benz, but for Dieter Zetsche, ”says a high-ranking marketing manager.


EU Transport Commissioner relies on forced blessings

The EU has once again decided something "future-oriented": As realistic as the decision years ago that Europe 2010 should be the economic engine of the whole world. The EU could just as easily decide how many days of sunshine are permitted or required each year.

Now she wants to "force the market for electric cars", as it says in the publications of European media. EU Transport Commissioner Siim Kallas wants to ensure that 2020 electric charging stations are available in Germany alone by 150.000. A total of 650.000 public charging stations are said to exist in Europe. Old EU agreements stipulate that by 2020 at least ten percent of EU traffic should (and should) be carried out with renewable energies and no later than 2050 (probably already in 2030!) That an internal combustion engine should not be driven in any city.