Article by Peter Groschupf
While Volvo is promoting a speed limit with physically "irrefutable" arguments in a current press release, Daimler and Bosch positively communicate 25 years of proven life saving through ESP.
Volvo's reasoning seems plausible, but it is as wrong as a weather forecast for next Christmas. In order to justify the corporate decision to cordon off Volvos at 180 km / h in the future, Volvo reaches into the verbal bag of tricks, the arguments of which are physically correct, but are not true. That Volvo is talking about "protecting" the vehicles at 180 km / h instead of regulating them down is verbal nonsense. Why is a car safe under 180 km / h?
I had to watch the recording of the show Markus Lanz several times because I had doubts that I had understood the Green leader Robert Habeck correctly. But he said it really analogously: He is against purchase premiums for combustion engines, but then he contradicts himself: Purchase premiums could be granted if the cars were exchanged for e-mobiles as soon as they could be delivered.
“Nice station wagons are called Avant,” Audi invented the slogan for its version of the elegant car with loading space, which was quite appropriate at the time. With the Peugeot 508 SW GT, a competitor has entered the automotive stage that can compete with all the beautiful station wagons in terms of elegant aesthetics or aesthetic elegance.
For experts, it was clear from the outset that the environmental aid association's claim that diesel was responsible for high levels of pollutants in cities was wrong. The lockdown with extremely reduced traffic has now proven it: the pollutants mainly come from other sources. Diesel driving bans must be lifted. Now the ADAC and VDA should step on the scene and represent the interests of diesel drivers. If necessary with lawsuits in court.
It was less about the past than about the future that our guest author Jens Meiners led with engine pope Professor Friedrich Indra. He criticizes the focus on the battery car and considers combustion engines to be sustainable for a very long time.
Indra criticizes and warns of a collapse of the auto industry: while the new purchases fail, the authorities also wanted car manufacturers to pay billions in fines. These threshold fines would have to be postponed. Politicians have now recognized their self-deception, says the motorist. Now she is looking for ways to save the face.
A golf is a golf, remains a golf and will always remain a golf - with the eighth generation of golf, this sentence is one of the classic mistakes of our time. Because the new Golf has almost only four wheels in common with its predecessors, the name and the formal basic substance. Sure, when driving, it still shows the typical golf qualities. But a new Golf has never been so new.
What we wrote at the presentation actually expresses everything there is to say: The leap into the digital world in the new Golf is a huge step for VW and a giant leap in terms of technology democratization. Anyone entering here has arrived in the world of switch-free user interfaces and fascinating approaches to artificial intelligence in automobiles.
Green Germany, which is economically disassembling itself, can even count on the help of the boardrooms of the automotive industry.
The green ban strategy has led to a social division in Germany and an economic downturn. "Obviously, the Germans have a talent for cheering the wrong prophet and running after them," says Horst Roosen, board member of the UTR | Umwelt | Technik | Recht | eV
With a brilliant communication surcharge, Volkswagen makes the opportunities of digital possibilities clear. The virtual VW exhibition stand as a replacement for Geneva could be the first step, after Corona, to do without car shows altogether and to redirect or concentrate the tangible, personal communication on your own events.
There will certainly continue to be auto shows worldwide, but as has become apparent in the past, many car manufacturers are increasingly shifting their technological visions and developments to technology shows such as the Consumer Electronics Show (CES) in Las Vegas. The change of location of the IAA from Frankfurt to Munich will also be accompanied by a completely new exhibition concept, which should bring about a strong digital realignment.
The environmental aid association is not making friends at the moment, but many enemies. Autobild editor-in-chief Tom Drechsler apparently caused gasping for the fact that the mini-club with maxi-suit volume used the corona crisis for ideological nonsense. In his pointedly harsh comment, instead of speed limit on the highway, he calls for “Laber limit for environmental aid!”
It is indeed frightening how unscrupulous car opponents, no car haters, use the corona crisis as a fire accelerator for their sometimes abstruse fire of demands. Because the environmental aid association "under the guise of helping corona patients is calling for a speed limit right now", he is making himself ridiculous. "Even the most loyal DUH fans will see through this as rarely stupid!"
What the new Hyundai luxury brand Genesis presented this week in Seoul is apt to draw the highest attention from premium European manufacturers and customers. The new Genesis G80 surprises with its aesthetic design and technological presence. And reminds of well-known competitors.
The brand, since its independence and its appearance in 2015, has hardly come into its own in Europe and especially in Germany, let alone penetrated the attention of potential buyers. We drove a Hyundai Genesis back in 2014 and were amazed at the similarity to Audi models. No wonder, because the designer Peter Schreyer gave his face to various Audi and VW models before moving to South Korea.
There can be no doubt that Corona will change our lives. But not only for the negative. Suddenly even the Fridays-for-future youngsters will realize that their climate bawling after Corona is probably the last thing that will interest us.
In this respect, the dramatic development for our industry certainly has positive sides. Because we have to assume a multi-dimensional recession, many critics of our economic system, and especially the automotive industry, will have to hold back to slow down the recovery that is hopefully coming soon.
Volkswagen misses no opportunity to push the switch to electromobility, to force it and to communicate wherever possible. As an e-doubter, it is difficult to stay at a critical distance. When VW boss Diess announced the radical e-donation, nobody expected this consequence, which Volkswagen is now showing in all areas.
It has not yet been decided whether the battery vehicle will dominate the mass market or whether alternative developments - from synthetic fuel to hydrogen-powered fuel cells - will overtake the electric car with battery on the market. The crux for all car manufacturers is that they have to finance the change wherever they go with combustion engines. BMW has demonstrated with the i3 and i8 electric vehicles that you can be too early with an innovative product. The i3, presented with a communicative bang seven (!!) years ago in presentations around the world, raised expectations for further electric vehicles or at least for extensive further development. But nothing came. The lake was quiet and the impression was created that BMW had put e-mobility aside. just like BMW did with the hydrogen twelve-cylinder in the 7 Series, which was developed close to series production, but sang and was stored silently in the museum of dreams dreamed up.
It seems to be a natural law: as soon as a new marketing boss comes into a company, the corporate identity is first revised - at least the “modernization” of the logo is commissioned by an agency. And as always, the new trend-setting design object is not only praised for its polarizing power, but sometimes criticized and asked whether this is necessary at all. Answer: yes, this is necessary because the world of perception and viewing habits also change. We don't just want to see new cars, we also want to see new shapes. In every detail.
New logos are always controversial at first. BMW Marketing Director Jens Thiemer is no different with the new BMW logo than his colleague Jochen Sengpiehl from Volkswagen, who presented the new VW logo with a "floating" W at the last IAA. One can rightly ask whether the customer is even aware of the creative hustle and bustle of optical changes. Nevertheless, I am convinced that these changes are required to signal that we are developing, we are not stopping. The customer may not consciously perceive these nuances of necessary change, but a logo also subtly radiates the orientation power of a brand in our subconscious.
They are vehicles in which self-proclaimed climate protectors and apostles of equality swell reliably: We are talking about the large SUVs, sorry, “SAV” models from the BMW range. By the way: Bayern have always been against the marketing mainstream when it comes to the term SUV and call their off-road vehicles Sports activity vehicles.
While the plug-in hybrids from BMW are allowed to put on a green coat on the patient paper on which the official consumption values are printed and the diesel versions are actually characterized by amazingly good consumption values, there are now also the sporty derivatives of the M GmbH from Garching. As usual, they drive the demanding approach of both series to excess.
We have got used to the fact that small cars sometimes become crossovers, i.e. mini SUVs. With the world premiere in Düsseldorf, Volkswagen Commercial Vehicles has now shown that there can also be a perfect synthesis between cars and delivery vans. Volkswagen Commercial Vehicles has managed to push the synthesis between commercial vehicle and passenger car to the extreme.
The synthesis between delivery van and family car has been a VW specialty for around 40 years, and with the new digital caddy it should be the focus of many new car buyers. While the original ancestor of the new caddy, which was presented in 1978, was still a rather primitive variant of the Golf at that time and was actually only intended for the USA as a rabbit (rabbit), the fifth generation of this all-rounder suitable for families and craftsmen is closer to the digital comfort zone of higher quality Cars as on a mobile commodity with four wheels. If the experts refer to the modular cross construction kit as a caddy base, the explanation is more concise that here is actually a golf of the latest design with robust usability.