Peter Groschupf has been accompanying the automotive scene for over 40 years. Already as a volunteer he wrote about automobiles, was a court reporter and reported to the Stuttgart News on state and federal politics, was awarded the "Guardian Prize of the Daily Press" and wrote in hobby, the magazine for technology"About cars, planes and a world-exclusive report (" Around the world in 80 minutes ") about and from the space shuttle simulator. As editor in chief of aviation magazine the high-tech fanatic expanded his interests for individual mobility above the clouds, got the pilot's license and withdrew again and again, "where freedom contrary to contrary opinions is not limitless, but less speed limited".
As editor-in-chief of Cologne auto Zeitung He then remained connected to the earth, later became a freelance journalist, wrote for the Stern, numerous daily newspapers, developed customer magazines, including that BMW magazine and Premium Magazine for the Ford Premier Automotive Group and the worldwide one Mercedes magazinewhich he was responsible for as editor-in-chief for several years.
In between he also worked as Creative Director Text for the international advertising agency BBDO in Düsseldorf, which, for example, formulated “Alles Super” for Aral and created lines such as “If you give the best, you should drive the best” for BMW, something that was not created in any of them back then Related to the Mercedes slogan “The best or nothing”. However, Peter Groschupf quickly realized that writing advertising has little to do with credible journalism. “Of course, good advertising has its absolute justification, just nothing to do with journalism. And I wanted and want to remain a journalist. " As a freelance journalist, he is now working again for various business newspapers, including the Handelsblatt and Wirtschaftswoche.
In addition, the passionate helicopter pilot (“Helicopters is real flying!”) Has come to terms with design and publishes DESIGNERS DISCOVERY, which he is also responsible for as editor-in-chief. Because he still sees the automotive industry as a fascinating innovation driver and an important economic and political engine, Peter Groschupf will continue to write about cars and their makers on this website: opinionated, polarizing, profound, critical, but always on the side of individual mobility. “We want to create a counterweight to the noisy car opponents and raise our voices in this field.” Peter Groschupf is convinced: “The future belongs to the automobile. And it's longer than the past. The automobile is and will remain an essential part of our quality of life. ”Or to adapt a well-known saying by Loriot:“ Life without a car is possible. But completely pointless. "