Speed, speed! How strong Volkswagen is now and how VW CEO Herbert Diess is putting his developers under pressure.
From Harald Kaiser
That's an announcement: At VW there will be more power for the electric models at the push of a button. And online, because of course the VW will always be wirelessly connected to the customer center in the near future. This is what board member Klaus Zellmer, 54, has been responsible for sales, marketing and after-sales for the Volkswagen brand, the online magazine, in Wolfsburg since 2020* (6/21) from Porsche Consulting GmbH. This fits in with the fact that the Volkswagen Group sold more electric cars than Tesla for the first time in the fourth quarter of 2020. That comes from the automotive electrification index of the management consultancy AlixPartners. The brands of the VW group sold 192.000 electric cars in the last three months of last year. Tesla had 181.000 sales in the same period.
Nevertheless, Tesla is a permanent topic in Wolfsburg. Tesla boss Elon Musk recently even attended a meeting via video chat** of the 200 top VW managers. Belly brushed by the honor of being able to look into the pots of the worst competitor, he gave the VW management team advice on supply chains and vehicle production, among other things. At the meeting, VW CEO Herbert Diess praised its competitor, Musk, as well as he blunted his developers with it, according to Handelsblatt. He said, “One example of Tesla's speed is how they are coping with the current chip scarcity. This is mainly due to the fact that they can develop their own software and therefore use different chips. Tesla had developed new software in just two to three weeks after it was announced that there would be delivery bottlenecks. ”In other words: VW is not that fast.
Shortly after this rendezvous with the important ones at VW, Diess indirectly advised his 220.000 followers on the social media portal LinkedIn not to buy a combustion car. He said driving a combustion engine costs up to 50 percent more than an electric car. For example, a VW Tiguan is 30 percent more expensive per kilometer than the electric VW ID.4, the internal combustion Audi Q5 costs 40 percent more than the Audi e-tron and a Skoda Kodiaq is 50 percent more expensive than the Electric Skoda Enyaq to book.
The following are the most interesting passages from the interview from Porsche Consulting Magazine, which generally addressed the question of the wishes of tomorrow's drivers. VW Sales Director Klaus Zellmer said:
<br>•“... buying a car is still an emotional experience for the vast majority of people - it cannot simply be digitized. The haptic experience, touching and driving play a very important role. "
<br>•"... 95 percent of those interested start the buying process on our website today. This shows the enormous importance of an excellent online presence. Almost all customers find out what Volkswagen stands for, what offers we and our dealerships have here. "
<br>•"... Unlike in the past, we want to stay in touch with them even after the purchase or leasing .... For example, we could offer Travel Assist or additional battery power for long journeys at the push of a button before the holiday season."
<br>•"... A current study sheds light on, for example ... the effects of Covid-
19 pandemic. The resulting social distancing means that some of the consumers surveyed want to start buying their next car earlier than planned. This is especially true for the younger generation: around a third of 18 to 34 year olds cite so-called social distancing as the main reason for the next planned car purchase. For 35 to 54 year olds, the number is 22 percent. And if you ask about the type of drive and whether electromobility is a question of age, then I say: No, it is a question of attitude. For example, many of the 'Golf Generation' also buy our ID.3. " <br>•“… Volkswagen will significantly reduce the complexity of the offering structure. Future generations of vehicles will be produced with considerably fewer variants. The individual configuration is no longer determined by the hardware at the time of purchase. The car has almost everything on board and the customer can book the desired functions at any time on demand ... in the car. This significantly reduces the complexity in production. "
<br>•“... Everything that Volkswagen has planned for the future will be able to be experienced by customers for the first time in a vehicle in 2026. All factors come together in our 'Trinity' project. The vehicle will set new standards in three respects: technologically, with the 2.0 business model and with new production approaches. Trinity will enable automated driving with level 2+ from the start and, in the future, level 4 (out of 5). It will save our customers time and stress. With around six million vehicles sold per year today, we at Volkswagen bring the necessary volumes with us to scale and roll out the demanding development of autonomous driving worldwide. This is how we make it accessible and affordable for many people. To this end, starting with Trinity, we will be in charge of building a neural network across the fully networked vehicle fleet from 2026 onwards. In addition, vehicles will continue to exchange data in the future, for example on the traffic situation, obstacles or accidents. Volkswagen is thus creating a self-learning system with millions of vehicles from which customers of all Group brands will benefit. "