How Volkswagen has to balance e-mobility and combustion products can demand respect. VW group leader Herbert Diess makes no secret of the fact that Volkswagen has to finance the way to battery mobility with the sale of combustion engines. With the introduction of the new “Taigo” it becomes clear once again how contradictory the switch is in the electrical world. Or have to go?
Anyone who buys a new gasoline engine today does not know whether they will be allowed to drive it until the end of the car's life. Relatively new, legal diesels (Euro 4 and 5) have already been retrospectively banned from driving on the streets of German cities such as Stuttgart. Nobody can guarantee a combustion engine buyer today that he will be allowed to drive his car anywhere well into the thirties.
The new Taigo, a beautiful mini-SUV coupé with an aesthetically compressed presence, large amount of space and functional digitization (the digital cockpit is standard), will undoubtedly sell brilliantly, provided that the customers are not unsettled by the VW boss, who ja says that electric cars are the better mobility solution. While VW boss Diess is pushing e-mobility and not just declaring combustion engines to be museum exhibits in talk shows, Volkswagen marketing and the PR department have to drum up for the current combustion engine portfolio. A balancing act that turns the communication strategy into an extreme challenge.
Why is Volkswagen still selling combustion engines at all?
The new Taigo will do the compact crossover SUV segment good and once again make it difficult to say goodbye to efficient and, in fact, maximally clean Otto engines. The Taigo not only looks good all round, it also provokes the question of whether it is really necessary to condemn combustion technology. Of all people, VW boss Herbert Diess says: yes. But expects from his customers that they buy the Taigo and other VW products with “stone age technology” (defamatory Greens talk) in order to finance the future of electric vehicles. Somehow it doesn't fit together. Buyers of combustion engines are subtly qualified as (ex) old-school fans, because - if Herbert Diess has his way - everyone should buy an electric car. If you take it very hard, the question must be allowed: Why does Volkswagen still sell combustion engines at all? Isn't there a particularly new kind of technology hypocrisy here?
The fact that VW earned particularly well in this first half of the year is also due to the fact that the company builds great cars. Most of them still with diesel or gasoline. Since the beginning of the year, global sales have increased by almost 23 percent to 2,65 million VW vehicles compared to the previous year. The entire VW Group can post a pre-tax profit of 2021 billion euros in the first half of 11,4.
“In Europe, we will exit the business with combustion vehicles between 2033 and 2035,” announced VW sales director Klaus Zellmer a few days ago. In the USA and China, the exit will take place later, in South America and Asia much later. The aim is for 2030 percent of all new VW models worldwide to be purely electric by 70.
The Taigo as a concentrate of charismatic designs
I digress from the real hero of this story, the crossover designed in Brazil and already on the market there as “Nivus”. Once again he realizes the credo of the “democratization of technological progress”. In fact, we find features here that were only available in the top price segment a few years ago: standard digital cockpit, IQ.Light LED matrix headlights, fascinating illumination details such as the glowing radiator grille crossbar. Optional is the absolutely recommendable IQ.DriveTravel Assist, which keeps your distance and feeds speed limits into the automatic cruise control via traffic sign recognition and brakes accordingly. The system enables partially autopiloted driving up to 210 km / h.
The Taigo appears like the concentrated concentrate of charismatic design. The eye gets caught in all sorts of corners because nothing about taigo seems boring.
The 4,27 meter long SUV coupé is offered (for the time being?) Only with three- and four-cylinder petrol engines with 95, 110 and 150 hp. It is still open whether a hybrid version will be added later. Under no circumstances will there be a diesel, we hear. Prices start at under 20.000 euros and sales are scheduled to begin in a few weeks.