The strategy paradox: full throttle with combustion engines and e-cars

To have fuel with 20 percent less CO2 at the filling station this year

Audi boss Markus Duesmann sums up the dilemma or the balancing act of the automaker aptly, but in a somewhat ambivalent way: “We give full power to the electric cars and at the same time full throttle to the combustion engines, and there too with the corresponding electrification, but of course with a strong one Focus on fully electric vehicles. ”Indians would say: The Audi chief speaks with a forked tongue.


But that is not only the truth, but also the reality: The manufacturers who (have to) go so far on the green side would like to continue to sell for a while what most customers still want: efficient Burners. Two years ago, BMW Head of Development, Klaus Fröhlich, admitted this, but then tried to recapture it as a quote that was “taken out of context”. However, Fröhlich had only passed on what the customers articulated in the sales rooms in a strikingly honest way: the majority of them still want diesel or gasoline.

At a BMW event in 2019, Fröhlich said: "We are developing the electric car in order to comply with the legal requirements of politics," the BMW chief developer did not sound like a convincing electric fan. Klaus Fröhlich thus confirms the opinion of many experts that electric cars are only developed and built for “regulatory reasons”. The limit values ​​for fleet consumption enforced by the EU can only be achieved with a large proportion of electric vehicles in the fleet. At least two years ago, the BMW Development Board member saw that politicians completely ignore customer behavior: “We could supply an electrified vehicle to anyone, but nobody will buy it!” Said Fröhlich at the event. "We put these cars on the market without the customer asking for them."

Fröhlich thought it was possible that electric cars could become even more expensive if more and more batteries were needed and they would become scarce. Electrification is "overhyped," said Fröhlich. The fact that batteries can do without rare earths in the future could dampen this price increase, but not offset it.

It seems obvious that customers' e-skepticism has changed since 2019. Is it also true? When the ADAC celebrates “e-cars are booming”, then you can see it that way, but that is not the pure truth. In the first four months of 2021, 886.100 cars were registered in Germany. Around every tenth car (10,8 percent) is electrically powered. Plug-in hybrids sold even better at 11,8 percent. Petrol engines are still at the top with almost 40 percent, followed by diesels with 22 percent.

Are plug-ins a sham

Here it becomes very clear that there is actually no talk of an electric car boom. It must also be taken into account that the plug-in hybrids are actually a sham, as they are mainly powered by the combustion engine. Plug-ins are the ideal car for customers who want an "E" on their license plate, do not have to worry about range and want to be tax-rewarded as a company car driver.

The average CO2-The emissions of newly registered cars decreased by 16 percent compared to the previous year, but still amounted to 126,4 g / km, so far from the EU limit values ​​of 95 g / km. The car managers are now watching the activities of the federal government, which, according to the current ruling by the Federal Constitutional Court, is obliged to regulate Germany's CO2 emissions even more tightly. While the return of basic rights is taking place rather slowly, the rulers are almost overturning proposals for “saving the climate” and want to cast them into laws within the shortest possible time.

Anxious natures even fear that, analogous to the Corona freedom restrictions, restrictions also apply to CO2-Emission will come. In plain language, it is feared that significant mobility restrictions such as Sunday driving bans will come. One can only hope that the blind implementation of ideology will be slowed down or prevented by reality and positive developments.

One such development is, for example, the sensational announcement from Bosch that, together with Shell and Volkswagen, they have developed a petrol that has 20 percent less CO2 ejects. And the best thing about it: The fuel called “Blue Gasoline” is due to arrive at filling stations this year.









1 comment to "The strategy paradox: full throttle with combustion engines and e-cars"

  1. Rolf F. Nieborg | 6. May 2021 08 to: 38 | Reply

    Because they don't know what they're doing ...

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