The consistency of Volkswagen in the direction of electromobility is impressive. With the exit from fossil-fueled motorsport, CEO Herbert Diess is setting another example on the road to e-mobility that has been declared the ultimate ratio. Know-how from the electricalMotorsport will flow into the development of the ID. Family one. If it weren't for inconsistency as well.
But seriously: How else should such a shift be achieved, i.e. financed, if the money to pay for the change of direction does not have to be earned with gasoline and diesel engines. "It is not easy to advertise our top combustion engines and on the other hand to communicate that combustion engines are actually a thing of the past," says a marketing expert, making the balancing act in communication clear. "And if it then turns out that the E-Weg has not become a mass-market success, then good night ..."
The commitment of the motorsport department is legendary
"The mark Volkswagen is on the way to becoming the leader in sustainable Electric Mobility To become ”, said Development Director Frank Welsch:“ For this purpose we are pooling our forces and have decided to discontinue our own motorsport activities for the Volkswagen brand. ” However, this decision should not be at the expense of the 170 employees. Other jobs in the group would be made available for them.
"The total exit is not plausible"
Some of them will have wiped the tears from their eyes. The commitment of the motorsport department is legendary. Let's just remember the three victories at the Dakar Rally, the world rally championship title with the Polo R WRC and many other successes. Starting with Formula Vee, through Formula 3, touring car racing and numerous other commitments. And finally, the motorsport department was also successful electrically. Romain Dumas' record drive in the IF.R on Pikes Peak and on the Nürburgring with a lap time of 6.05,336 minutes proved that electromobility has long outgrown the sluggish tram image.
Now insiders are wondering why Volkswagen is not staying in e-motorsport with its e-competence. "The total exit does not seem plausible to us," criticizes a long-time motorsport employee. "The funeral of Motorsport GmbH is absolutely superfluous if you only want to do e-motorsport in the future."