Volkswagen misses no opportunity to push the switch to electromobility, to force it and to communicate wherever possible. As an e-doubter, it is difficult to stay at a critical distance. When VW boss Diess announced the radical e-donation, nobody expected this consequence, which Volkswagen is now showing in all areas.
It has not yet been decided whether the battery vehicle will dominate the mass market or whether alternative developments - from synthetic fuel to hydrogen-powered fuel cells - will overtake the electric car with battery on the market. The crux for all car manufacturers is that they have to finance the change wherever they go with combustion engines. BMW has demonstrated with the i3 and i8 electric vehicles that you can be too early with an innovative product. The i3, presented with a communicative bang seven (!!) years ago in presentations around the world, raised expectations for further electric vehicles or at least for extensive further development. But nothing came. The lake was quiet and the impression was created that BMW had put e-mobility aside. just like BMW did with the hydrogen twelve-cylinder in the 7 Series, which was developed close to series production, but sang and was stored silently in the museum of dreams dreamed up.
Life is not the only punishment for being late
Not only BMW has learned that not only late comers are punished by life, but also the early starters. Apple also had the iPad predecessor in 1993 Newton the innovative nose ahead, but had to recognize that the time was somehow not yet ripe enough. BMW has had comparable experiences with the i3, because the predicted initial expectations could not (initially) be realized. In contrast to BMW, Apple had to produce the Newton discontinue, BMW is still selling the i3 with great success. Worldwide, Tesla is at the front with 361.000 e-cars sold in 2019, BMW is in fifth place after two Chinese manufacturers with 115.000 e-models sold, mostly i3, fifth, VW with 93.000 with 6 sales, although Volkswagen is not yet was consistently focused on e-mobility.
When VW boss Diess presented the ID.3 at the IAA last year, many thought: So, that's it for now. In fact, VW has continued to accelerate in terms of e-mobility since then, which is of course the completely wrong term in this context. VW gives electricity. And also as a model; With the SUV ID.4, Volkswagen's second electric vehicle is already on the ramp, which is to be developed partly based on the Group's own Audi e-tron is done.
Volkswagen not only communicates e-models, but orchestrates the communication of electric mobility with an admirable consequence. The most recent example is a press release with the heading: ID.3: As cheap as a combustion engine. It is decided in detail that the electric Volkswagen available from dealers in the summer "should be cheaper than comparable combustion engines in terms of both purchase and operation ”. In terms of running costs alone, ID.3 drivers saved around 840 euros a year in Germany. “With the ID.3, the electric car is finally affordable. It is fully suitable for everyday use and, thanks to the environmental bonus, costs less than a combustion engine, ”says Thomas Ulbrich, Board Member for E-Mobility at Volkswagen.
“The ID.3 is cheaper than a combustion engine”
The press release also says: "The total cost calculation shows: Depending on the model variant, the ID.3 is cheaper to buy and operate than a comparable combustion engine. The basic version with a range of 330 kilometers (WLTP) costs less than 23.430 euros after deducting the environmental bonus in Germany and is therefore at least at the price level of comparable models such as the Golf Life. In addition, ID.3 drivers in Germany save around 840 euros a year on running costs. Among other things, there is no vehicle tax, oil changes are no longer necessary and the ID.3 is classified in a cheaper insurance class (class 17). Energy costs are also lower. ”Silke Bagschick, Head of Sales and Marketing for the e-Mobility series, says:“ The price no longer speaks against, but for the electric car. Leasing offers make the switch easy and reduce uncertainty. In the future, the electric car will also be attractively priced without subsidies. ”Volkswagen also affirms that the production of the electric models CO2-neutral success.
Will the planned battery approach prevail?
Everything good and beautiful, convincing and plausible. Since it will still take a few years until charging stations are available across the board, the question remains: How and where to charge if I have to park my car on a residential street in Munich Schwabing or Stuttgart-West? And when I have filled up the current Golf 8 Diesel and read a range of 970 kilometers on the display, I know that a battery will never give it up. In terms of cost and calculation, everything that Volkswagen explains may be correct. This does not help over the range and loading point problem. There will certainly be many customers who will be well served and happy with the ID.3. But it remains good and right that the customer ultimately decides whether the government's planned economic approach to battery mobility, which is supposedly the only cause for blessing, can be implemented in our market economy order.