Car buyers are hardly or not at all influenced by anti-auto ideology. Despite the now widespread car and SUV bashing, the new car market in Germany shows a stable plus of one percent after seven months. The most important drivers of this development are, täterätää !, SUV vehicles. Their market share has doubled since 2015.
Apparently, buyers don't care about the general rant against this category of car at all. Furthermore, it is reasonable to assume that a (popular) anti-attitude is only represented in surveys. However, when it comes to privately buying a new car, the supposed politically correct attitude is waste. For 2019, it can be assumed that more than one in three newly registered vehicles in Germany will be an SUV.
No herb can grow against customer requests
Against this background, the Nuremberg market research puls has currently dealt with the question of how customers currently view SUVs as a vehicle category that is exposed to a unique ideological, social and media hunt. With surprising results: An impressive 63 percent of users of small SUVs and 69 and 70 percent of users of compact and luxury SUVs want to buy a vehicle in these segments again. Looking at the willingness to change within the SUV segments, according to this study, one can expect a particular growth in compact SUVs and thus downsizing in the SUV segment.
The purchase motives for SUVs determined by puls speak a clear language: in contrast to other vehicles, customers associate the pseudo off-road vehicles with high safety standards and also high resale values. Furthermore, the latest drive technology, driving fun and attractive design. "Since no herb has grown in the long term against customer requests, car brands and dealers should show their attitudes and actively emphasize that compact SUVs in particular combine high levels of safety, driving pleasure and the latest drive technologies," recommends puls Managing Director Konrad Weßner.
The car manufacturers face high fines
In an investigation (1.022 respondents) from July 2019, puls investigated the question of whether car buyers were involved in the politically required downsizing. From 2020, an average fleet limit of 95 grams of CO will apply to all newly registered cars2-Emissions per kilometer. This EU sporting standard corresponds to an average consumption of 4,1 liters of petrol and 3,6 liters of diesel per 100 kilometers. In other words: a reduction in fuel consumption of around 30 percent.
Car brands whose fleets do not meet these requirements face fines in the billions. Here are the results of the survey: at least 21 percent, and thus just over one in five, is prepared to do without. Among women and younger people, the proportion of those willing to do without is as high as 26 and 24 percent. It is also astonishing that, according to the puls study, buyers of the premium brands Audi and BMW with 29 and 25 percent show an above-average willingness to downsize their cars. However, buyers of the Citroën brand are most willing to do without (35 percent). Then come Ford (24 percent), VW (23 percent) and Seat (22nd
Percent). Among Mercedes-Benz buyers, however, the proportion of customers willing to downsize is only below 17 percent. However, whether the currently generally expressed willingness to use less power under the bonnet is actually implemented at the time of the purchase decision depends on two factors: first, whether the anti-SUV campaign, which is primarily ideologically and politically operated, still continues, and others also from whether the car industry had not buckled up long ago and no longer offers strong SUVs. So that the customer has no choice but to buy a weaker motorized car. As proof that SUVs are the best sellers on the market, here are the current and sometimes enormous growth in registrations for the luxury class and the SUV segment for the first nine months of 2019 compared to the same period last year. The source is the Federal Motor Transport Authority in Flensburg: