Many obstacles to mobility under power still make life difficult. E-mobility is subsidized by the state, but the interest in electric cars is disappointing. It has long been clear that the chancellor's fiction of one million electric vehicles in four years, which is fairly knowledge-free, is completely unrealistic. It is not the chancellor's fault, but acting half-heartedly towards the future slows driving pleasure with electricity, which mainly comes from the coal-fired power plant. But it is also not in the Stromer country Norway or Holland that the environmental idea is causing electric mobility to boom there. There are massive support measures such as free loading and use of bus lanes etc. In Germany it is half-heartedness, the inconsistency of empty symbol politics.
While the auto industry is busy developing and building more and more electric vehicles, it is also making dramatic marketing mistakes. How must the customer of a BMW i3 feel, for example, who courageously went ahead as a "first mover" or "early adopter", spent around 40.000 euros or more so that he could drive 200 suggested kilometers and now learns that BMWi has one offers a new battery with a longer range that theoretically covers 300 kilometers? Of course, only under optimal conditions.
The auto industry is tending to cheat again
Speaking of which: The auto industry is already starting to cheat a little when it comes to consumption. Nobody really wants to say clearly that a frosty winter day with heating or a trip in the heat with air conditioning shrinks the range by up to half. Yes, BMW offers the Range Extender, a motorcycle engine that charges the battery when necessary and allows practically any range when refueling with petrol. BMWi does and does so that electromobility gets going. Excellent systems that calculate everything from route planning to the optimal driving style and tell the driver exactly how far he can get. But BMWi also makes terrific marketing mistakes, one of which is particularly eye-catching.
As a technologically advanced BMW fan, you have now bought an (old) i3 and of course want the new battery with a longer range. And then the i3 customer learns that he can trade in the old battery for a new one, but that costs: He still has to pay 7.000 euros after the old battery has been charged. This is certainly not a funding program for e-mobility. It rather discourages those weighing customers who were about to buy an i3 but are now saying: Better wait until the next battery update arrives. And that's for sure.
System upgrades shouldn't cost much
It shouldn't happen with the electric car as it does with our computers and software, which become faster and more memory-intensive every six months, so that you always have an old computer or old software. The auto industry must ensure that even old customers can update their e-cars at reasonable conditions if the pace of development is getting faster and faster. Be it with software or hardware. I still remember it when BMW said years ago that computer systems in BMW vehicles were being upgraded. Not much has happened in this direction. Even the software of the road map for the expensive navigation is automatically and automatically renewed during a visit to the workshop, as some Asian manufacturers already take for granted.
I found another stumbling block on the way to electric driving when I recently drove a Tesla test car. In Diessen on the beautiful Ammersee there are two free charging stations for electric cars at a petrol station. We parked the Tesla there for reloading. At 23:23 p.m. the message came to the cell phone that there were problems with the charging. There weren't really any problems, but the power is turned off at XNUMX p.m. It has not yet been possible to determine why. There is probably an EU regulation that prohibits nightly charging near a petrol pump and will soon require us to put on a safety vest when filling up with diesel fuel.
It won't be like this with electromobility!