Massive savings programs at the automakers and Corona seem to be the synthesis of serious changes in terms of product launches. In some companies, it was even briefly considered to completely cancel driving ideas for new cars and only communicate digitally. All-clear: Despite Corona, all companies do not want to do without personal contact with journalists.
"Our boss suggested that we could save the money for driving events in view of Corona for the next few years," reports a PR man who "does not want to be called" because "I then blocked this attempt to attack our press work." have". It may be that other managers have also thought of using the future corona normality to save in product communication; But they have not completely renounced the savings idea either.Read more