Customers: At Audi, resistance to gender language is growing

"Instead of practicing gender-speaking, we should better concentrate on the further development of our vehicles, the lead through technology," complains a not insignificant Audi man from the development department. He is not the only one who thinks the Audiian spelling is "the greatest nonsense since the introduction of the defeat device in group engines". A VW employee even feels discriminated against and has filed a lawsuit against the gender language prescribed by HR director Sabine Maaßen at the regional court in Ingolstadt.

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The VDA success is probably a Pyrrhic victory

If the VDA is now selling the partial easing of the planned Euro 7 limit values ​​as a success of its criticism of the EU Commission's deliberations, it is a different kind of appeasement attempt by the burners critics. Because the higher limit values ​​that are now in the room, but not yet resolved, mean the end of the combustion in the long term - and not only with fossil fuel. Then the Green Deal will become the green crash of the auto industry.

VDA President Hildegard Müller has argued vehemently against the plans of the EU Commission. The possible “concession” of the EU is at best a sanctimonious act of mercy on unsuspecting bureaucrats who - supported by Ursula von der Leyen - would like to bring about the green crash of the German automotive industry from the Green Deal. If the VDA now believes that it has prevented the end of the combustion engine, that is very naive. The car opponents in the EU are not really interested in abolishing the combustion engine, but want to massively restrict individual mobility. Even if all cars were powered electrically, the resistance and criticism of individual mobility would persist.


Wolfgang Reitzle settles accounts with the federal government

It is amazing how openly managers (can) make their convictions public when they are no longer dependent on a good relationship with the Chancellor.

The most recent example is ex-BMW board member Wolfgang Reitzle, who, after a stint at the Ford Premium Automotive Group, turned Linde into the world's largest and most successful gases company. His most recent criticism in “Welt am Sonntag” of the federal government's failure in the economic and corona crisis cannot be surpassed in clarity.


VOLTSWAGEN AG will not exist

It is a nice custom around the world for the press departments of automakers to come up with April fools. Sometimes they cause laughter, sometimes they go wrong. With the supposed renaming to “Voltwagen”, VW has hit the jackpot in North America: Almost the entire media landscape fell for the gag, which, however - and that made it difficult to classify - had leaked two days earlier.


VW boss Herbert Diess: "The combustion engine has to finance electromobility"

Volkswagen boss Herbert Diess underlined again at the virtual balance sheet press conference of the group that within two generations the industry will change radically: first in the direction of e-mobility and then with a focus on software. But that needs to be financed. “The combustion engine business will allow us to finance the change,” explains Diess.

Last year, the group took a step forward with operating earnings before taxes of EUR 8,5 billion that was not to be expected in the first Corona year. The good performance in the crisis year 2020 gives VW additional tailwind, said Diess.


Toyota Yaris 1,5 l Hybrid: Grown up as a small car and “Car of the Year” for the second time

Four doors, a very economical drive, a large tailgate, space for five people in a compact body: these are the ideal prerequisites for a friendly city car that can comfortably cover long distances. This actually describes the 4th generation of the Toyota Yaris. The successful Toyota model has grown up and has been named "Car of the Year" for the second time.

The Yaris, which has been produced in France since 2001, has been sold more than four million times in Europe; undoubtedly proof of its popularity. Right from the start, the small car was trimmed to its proportions high and short. The Yaris has been available as a hybrid model since 2012. At that time a novelty in the small car segment.


Ripe Apple or Bad Apple?

Guest contribution by Harald Kaiser: What is and what is not in the rumors of a possible electric car from the cult company Apple.

They seem to be on drugs, the speculators. It's about the car that Apple is supposed to be developing. The fantasies about the electrically powered “iCar”, so far only an unconfirmed paper tiger in all sorts of printed and electronic gazettes, have lately no longer only dealt with the question of whether Apple will build this car. In the meantime, the date of introduction has long been speculated (allegedly 2024/25).


Will Audi call the Avant Avant in the future?

The linguistic nonsense of gendering apparently does not stop at those who have to deal with language professionally. The fact that the Audi communications department is now introducing the bulky underscore to promote equality is only due to the supposed zeitgeist, not the proper use of language or genuine equality. And certainly not the image of the lead.

Does the genderization of language really promote the integration of women as equal parts of society? Linguists are divided, depending on which political camp they belong to. Like many of my colleagues, I consider it utter nonsense. Just like the reason communicated by Audi: