As if accidents were only dangerous because of this: Volvo subtly advertises a speed limit - from 180 km / h

While Volvo is promoting a speed limit with physically "irrefutable" arguments in a current press release, Daimler and Bosch positively communicate 25 years of proven life saving through ESP.

Volvo's reasoning seems plausible, but it is as wrong as a weather forecast for next Christmas. In order to justify the corporate decision to cordon off Volvos at 180 km / h in the future, Volvo reaches into the verbal bag of tricks, the arguments of which are physically correct, but are not true. That Volvo is talking about "protecting" the vehicles at 180 km / h instead of regulating them down is verbal nonsense. Why is a car safe under 180 km / h?

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Genesis G80: is the similarity to known vehicles purely coincidental?

What the new Hyundai luxury brand Genesis presented this week in Seoul is apt to draw the highest attention from premium European manufacturers and customers. The new Genesis G80 surprises with its aesthetic design and technological presence. And reminds of well-known competitors.

The brand, since its independence and its appearance in 2015, has hardly come into its own in Europe and especially in Germany, let alone penetrated the attention of potential buyers. We drove a Hyundai Genesis back in 2014 and were amazed at the similarity to Audi models. No wonder, because the designer Peter Schreyer gave his face to various Audi and VW models before moving to South Korea.


Climate hysteric Schellnhuber calls Corona “climate contract” and reveals himself to be intellectually disadvantaged

There can be no doubt that Corona will change our lives. But not only for the negative. Suddenly even the Fridays-for-future youngsters will realize that their climate bawling after Corona is probably the last thing that will interest us.

In this respect, the dramatic development for our industry certainly has positive sides. Because we have to assume a multi-dimensional recession, many critics of our economic system, and especially the automotive industry, will have to hold back to slow down the recovery that is hopefully coming soon.


The e-consequence at Volkswagen is impressive

Volkswagen misses no opportunity to push the switch to electromobility, to force it and to communicate wherever possible. As an e-doubter, it is difficult to stay at a critical distance. When VW boss Diess announced the radical e-donation, nobody expected this consequence, which Volkswagen is now showing in all areas.

It has not yet been decided whether the battery vehicle will dominate the mass market or whether alternative developments - from synthetic fuel to hydrogen-powered fuel cells - will overtake the electric car with battery on the market. The crux for all car manufacturers is that they have to finance the change wherever they go with combustion engines. BMW has demonstrated with the i3 and i8 electric vehicles that you can be too early with an innovative product. The i3, presented with a communicative bang seven (!!) years ago in presentations around the world, raised expectations for further electric vehicles or at least for extensive further development. But nothing came. The lake was quiet and the impression was created that BMW had put e-mobility aside. just like BMW did with the hydrogen twelve-cylinder in the 7 Series, which was developed close to series production, but sang and was stored silently in the museum of dreams dreamed up.


New BMW logo: Absolutely successful, but inconsistent and full of contradictions

It seems to be a natural law: as soon as a new marketing boss comes into a company, the corporate identity is first revised - at least the “modernization” of the logo is commissioned by an agency. And as always, the new trend-setting design object is not only praised for its polarizing power, but sometimes criticized and asked whether this is necessary at all. Answer: yes, this is necessary because the world of perception and viewing habits also change. We don't just want to see new cars, we also want to see new shapes. In every detail.

New logos are always controversial at first. BMW Marketing Director Jens Thiemer is no different with the new BMW logo than his colleague Jochen Sengpiehl from Volkswagen, who presented the new VW logo with a "floating" W at the last IAA. One can rightly ask whether the customer is even aware of the creative hustle and bustle of optical changes. Nevertheless, I am convinced that these changes are required to signal that we are developing, we are not stopping. The customer may not consciously perceive these nuances of necessary change, but a logo also subtly radiates the orientation power of a brand in our subconscious.


Jens Meiners on BMW X5 M and X6 M: excessive performance at the top

They are vehicles in which self-proclaimed climate protectors and apostles of equality swell reliably: We are talking about the large SUVs, sorry, “SAV” models from the BMW range. By the way: Bayern have always been against the marketing mainstream when it comes to the term SUV and call their off-road vehicles Sports activity vehicles.

While the plug-in hybrids from BMW are allowed to put on a green coat on the patient paper on which the official consumption values ​​are printed and the diesel versions are actually characterized by amazingly good consumption values, there are now also the sporty derivatives of the M GmbH from Garching. As usual, they drive the demanding approach of both series to excess.


Volkswagen Caddy: a synthesis of a special kind

We have got used to the fact that small cars sometimes become crossovers, i.e. mini SUVs. With the world premiere in Düsseldorf, Volkswagen Commercial Vehicles has now shown that there can also be a perfect synthesis between cars and delivery vans. Volkswagen Commercial Vehicles has managed to push the synthesis between commercial vehicle and passenger car to the extreme.

The synthesis between delivery van and family car has been a VW specialty for around 40 years, and with the new digital caddy it should be the focus of many new car buyers. While the original ancestor of the new caddy, which was presented in 1978, was still a rather primitive variant of the Golf at that time and was actually only intended for the USA as a rabbit (rabbit), the fifth generation of this all-rounder suitable for families and craftsmen is closer to the digital comfort zone of higher quality Cars as on a mobile commodity with four wheels. If the experts refer to the modular cross construction kit as a caddy base, the explanation is more concise that here is actually a golf of the latest design with robust usability.


Audi RS Q3 and RS Q3 Sportback: hot on ice

If you are driving in northern Sweden in February, vehicle control on the icy roads is not only a necessity, but also a source of the greatest driving pleasure. It's not for nothing that Audi presented its new RS Q3 and RS Q3 Sportback on a frozen lake. Their outstanding driving characteristics come into their own here particularly well.

At first it is difficult to get used to the slick streets. With every oncoming truck you ask yourself the question: what if it now skids ...? In the new Audi, you quickly get used to the fact that, thanks to Quattro drive and spikes on the wheels, you stay in control. And you can clearly feel that the new generation RS Q3 far exceeds its predecessor in all criteria of driving dynamics.