Guest comment by Hans-Robert Richarz: New hope for the combustion engine

Up until a few weeks ago, the hardcore electricity fraction in politics, the automotive industry and associations followed the motto "You shouldn't have any other gods besides the electric drive". They wish the internal combustion engine - no matter what fuel it would sip from its tank - to hell, that according to their wishes the climate policy desired salvation was to be found exclusively and solely in the electric drive with battery operation and electricity from the socket. Only in this way would environmentally friendly and green mobility be possible. VW chief Herbert Diess even insisted publicly that politicians shouldn't even think about alternatives.

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Does Corona make car shows redundant? Volkswagen makes the visit to the fair a virtual experience

With a brilliant communication surcharge, Volkswagen makes the opportunities of digital possibilities clear. The virtual VW exhibition stand as a replacement for Geneva could be the first step, after Corona, to do without car shows altogether and to redirect or concentrate the tangible, personal communication on your own events.

There will certainly continue to be auto shows worldwide, but as has become apparent in the past, many car manufacturers are increasingly shifting their technological visions and developments to technology shows such as the Consumer Electronics Show (CES) in Las Vegas. The change of location of the IAA from Frankfurt to Munich will also be accompanied by a completely new exhibition concept, which should bring about a strong digital realignment.


BILD calls for “Laber limit for environmental aid!”

The environmental aid association is not making friends at the moment, but many enemies. Autobild editor-in-chief Tom Drechsler apparently caused gasping for the fact that the mini-club with maxi-suit volume used the corona crisis for ideological nonsense. In his pointedly harsh comment, instead of speed limit on the highway, he calls for “Laber limit for environmental aid!”

It is indeed frightening how unscrupulous car opponents, no car haters, use the corona crisis as a fire accelerator for their sometimes abstruse fire of demands. Because the environmental aid association "under the guise of helping corona patients is calling for a speed limit right now", he is making himself ridiculous. "Even the most loyal DUH fans will see through this as rarely stupid!"


Genesis G80: is the similarity to known vehicles purely coincidental?

What the new Hyundai luxury brand Genesis presented this week in Seoul is apt to draw the highest attention from premium European manufacturers and customers. The new Genesis G80 surprises with its aesthetic design and technological presence. And reminds of well-known competitors.

The brand, since its independence and its appearance in 2015, has hardly come into its own in Europe and especially in Germany, let alone penetrated the attention of potential buyers. We drove a Hyundai Genesis back in 2014 and were amazed at the similarity to Audi models. No wonder, because the designer Peter Schreyer gave his face to various Audi and VW models before moving to South Korea.


Climate hysteric Schellnhuber calls Corona “climate contract” and reveals himself to be intellectually disadvantaged

There can be no doubt that Corona will change our lives. But not only for the negative. Suddenly even the Fridays-for-future youngsters will realize that their climate bawling after Corona is probably the last thing that will interest us.

In this respect, the dramatic development for our industry certainly has positive sides. Because we have to assume a multi-dimensional recession, many critics of our economic system, and especially the automotive industry, will have to hold back to slow down the recovery that is hopefully coming soon.


The e-consequence at Volkswagen is impressive

Volkswagen misses no opportunity to push the switch to electromobility, to force it and to communicate wherever possible. As an e-doubter, it is difficult to stay at a critical distance. When VW boss Diess announced the radical e-donation, nobody expected this consequence, which Volkswagen is now showing in all areas.

It has not yet been decided whether the battery vehicle will dominate the mass market or whether alternative developments - from synthetic fuel to hydrogen-powered fuel cells - will overtake the electric car with battery on the market. The crux for all car manufacturers is that they have to finance the change wherever they go with combustion engines. BMW has demonstrated with the i3 and i8 electric vehicles that you can be too early with an innovative product. The i3, presented with a communicative bang seven (!!) years ago in presentations around the world, raised expectations for further electric vehicles or at least for extensive further development. But nothing came. The lake was quiet and the impression was created that BMW had put e-mobility aside. just like BMW did with the hydrogen twelve-cylinder in the 7 Series, which was developed close to series production, but sang and was stored silently in the museum of dreams dreamed up.


New BMW logo: Absolutely successful, but inconsistent and full of contradictions

It seems to be a natural law: as soon as a new marketing boss comes into a company, the corporate identity is first revised - at least the “modernization” of the logo is commissioned by an agency. And as always, the new trend-setting design object is not only praised for its polarizing power, but sometimes criticized and asked whether this is necessary at all. Answer: yes, this is necessary because the world of perception and viewing habits also change. We don't just want to see new cars, we also want to see new shapes. In every detail.

New logos are always controversial at first. BMW Marketing Director Jens Thiemer is no different with the new BMW logo than his colleague Jochen Sengpiehl from Volkswagen, who presented the new VW logo with a "floating" W at the last IAA. One can rightly ask whether the customer is even aware of the creative hustle and bustle of optical changes. Nevertheless, I am convinced that these changes are required to signal that we are developing, we are not stopping. The customer may not consciously perceive these nuances of necessary change, but a logo also subtly radiates the orientation power of a brand in our subconscious.


Jens Meiners on BMW X5 M and X6 M: excessive performance at the top

They are vehicles in which self-proclaimed climate protectors and apostles of equality swell reliably: We are talking about the large SUVs, sorry, “SAV” models from the BMW range. By the way: Bayern have always been against the marketing mainstream when it comes to the term SUV and call their off-road vehicles Sports activity vehicles.

While the plug-in hybrids from BMW are allowed to put on a green coat on the patient paper on which the official consumption values ​​are printed and the diesel versions are actually characterized by amazingly good consumption values, there are now also the sporty derivatives of the M GmbH from Garching. As usual, they drive the demanding approach of both series to excess.